Growth Strategy
Market opportunity, positioning, expansion and go-to-market decisions grounded in evidence.
Market entry · TAM/SAM/SOM · Competitive intelligence · Growth roadmapNew York · Global advisory
Strategy. Data. AI. Growth.
I help CEOs, CMOs, data leaders and founders decide where growth will come from — and build the data, AI and marketing systems to capture it.
26years across data, AI, analytics & marketing
$68MROI generated in a major program
$45Mmedia spend optimized
Atul Mohan
Growth strategist · Data & AI leader
New York City
Strategy first.
Data for clarity.
AI with a business case.
Marketing tied to economics.
What I solve
Complex signals.
Clear decisions.
I work with CEOs, CMOs, data leaders and founders who need a clearer growth strategy and a practical way to turn data and AI into commercial results.
Most companies already have data. The harder question is what to do with it: where to invest, which customers to prioritize, which markets to enter, what to automate and what to stop.
I connect business strategy, marketing science, customer intelligence and AI so insight becomes action — and action becomes measurable growth.
Advisory
Four ways I help companies grow smarter.
Every engagement begins with the business decision. The technology, data and model come after.
Marketing Intelligence
Measurement that identifies which investments actually create incremental demand and profitable growth.
Bayesian MMM · Incrementality · Attribution · Budget optimizationAI for Growth
Practical AI focused on better prediction, faster decisions, personalization and scalable execution.
AI strategy · Agentic workflows · Predictive models · Next-best actionCustomer Intelligence
Understand lifetime value, retention, churn and the experiences that improve customer economics.
CLV · Segmentation · Churn · Retention · PersonalizationWays to work together
Start with the decision that matters most.
You do not need to know which model, platform or AI tool you need. Bring the business question; I will help structure the right engagement around it.
Growth Diagnostic
For leaders who need a sharper view of where growth should come from and what is getting in the way.
Typical outputsOpportunity map · growth priorities · decision agenda · measurement gaps
Discuss a growth diagnostic →
Data & AI Strategy
For teams that want to turn AI ambition into a practical roadmap tied to real economics and operating decisions.
Typical outputsUse-case prioritization · data readiness · AI roadmap · operating model
Discuss your AI strategy →
Marketing Measurement & Growth
For CMOs and growth teams that need to understand what is truly working and how to allocate investment more intelligently.
Typical outputsMMM & incrementality · budget allocation · customer value · growth measurement system
Discuss marketing economics →
Selected experience
Built across categories where growth decisions matter.
Experience spans major organizations in financial services, retail, beauty, automotive and healthcare — with work focused on growth, measurement, customer intelligence and data-led decision making.
Capital OneFinancial services
VanguardFinancial services
Teachers FCUFinancial services
L’OréalBeauty
Macy’sRetail
AudiAutomotive
WalmartRetail
CitiFinancial services
MD AndersonHealthcare
Selected case studies
From business question to measurable outcome.
Each example is structured around the business challenge, the approach used to solve it, and the measurable impact that followed.
Capital One · Growth & measurement
$68M
ROI generated through a strategy and measurement program.
Turning complex marketing and customer signals into a clearer investment system for executive decision-making.
Challenge Turn complex marketing and customer signals into a clearer investment strategy.
Approach Connect measurement, analytics and decisioning to business economics.
Impact $68M in ROI generated.
Automotive · Experience includes Audi
$45M
Media investment optimized.
Challenge Identify which channels and investments were truly driving incremental growth and where spend was underperforming.
Approach Use measurement, media economics and strategic reallocation to improve efficiency across the portfolio.
Impact $45M in media investment optimized.
Enterprise growth · New business
$30M
New-business wins influenced.
Challenge Translate strategy and analytics capability into a story that business leaders and prospective clients would buy into quickly.
Approach Combine strategic framing, data-backed insight and executive storytelling to sharpen the commercial message.
Impact $30M in new-business wins influenced.
Healthcare · Retention value
$18M
Prescription value retained.
Challenge Reduce attrition risk and protect high-value prescription demand in a complex patient journey.
Approach Apply customer intelligence and behavioral analytics to prioritize interventions and retention actions.
Impact $18M in prescription value retained.
A personal commitment
I want women to be successful, be seen, and become financially successful.
I have seen how much harder women often have to work to earn visibility, credibility and economic opportunity. I want my experience in strategy, data, AI and marketing to help change that.
Be seenBuild a brand and message people cannot overlook.
Grow smarterUse strategy, data and AI to create a repeatable growth engine.
Build financial powerTurn expertise, audience and opportunity into stronger economics.
Women and women-owned companies can ask about preferred advisory pricing.
Talk to me about your businessDecision intelligence
AI should improve a decision — not decorate a pitch.
The right system combines signals, analytical rigor and AI only where it makes a meaningful difference to speed, precision or economics.
Media allocationChurn predictionNext-best actionExecutive decision support
01Sense
Connect market, customer, media and operational signals.
02Decide
Use causal measurement, predictive analytics and AI to prioritize action.
03Act
Operationalize recommendations in marketing, CRM and business workflows.
04Learn
Measure impact and keep improving as new evidence arrives.
About
Executive strategy with a data leader’s rigor.
For 26 years, I have worked across data, analytics, AI and marketing — helping organizations turn complexity into growth decisions leaders can act on.
My work spans financial services, retail, beauty, automotive, healthcare and enterprise marketing. I bring the perspective of a strategist and the discipline of a data leader, with a focus on measurable business value.
Ph.D.Data Analytics, Science & Engineering — Princeton University
MBAStrategy & Marketing — University of Michigan (Ross)
B.A.Accounting — University of Delhi
26 yearsData, AI, analytics and marketing leadership
Client reviews
What people say after the work.
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Engage
Bring me the growth decision that matters most.
Tell me the opportunity, constraint or business question. We can determine whether strategy, data, AI, marketing science — or a combination — is the right answer.